Introduction

Data is the new oil. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.” — Clive Humby, 2006

“Information is the oil of the 21st century, and analytics is the combustion engine.” — Peter Sondergaard, 2011

I think data is no longer the new oil, it’s the world’s most valuable resource. We’re in the 21st century where data has become more valuable than ever-before. Data can be…

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